Jack Manhire, Author at TCDG Studios

What is a persona and why is it important to my branding efforts? Creating a persona, a fictional character to represent a user type for your service/product is important to your marketing efforts.. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or…

A vision is critical to you as an individual and also as an organization – no matter what size organization or stage of development. For the entrepreneur, your vision is sometimes the only thing you have to sell and yet it can be more powerful than the largest client list, portfolio, or product catalog. Don’t…

Brand Creation is important. A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. All these things are important for brand creation. A brand generates good relationships, solidifies reputation, suggests specific activities, encourages…

The most beautiful curve is the graph of rising sales. If you look back on the times you were riding high on a beautiful sales curve (sales rising) or crashing on an ugly sales curve (falling sales) – [It should be noted at this point that every business person, entrepreneur, founder, manager or similar titles…

Organizations today lack skills training for their new employees. There are many advantages to having employee training programs – formal or informal. It leads to success for the organization, but also for the individual employee. Training provides employees with knowledge they need on a day-to-day basis to operate within an organization. Proper training can lead…

User interface and user experience, also referred to as UI design and UX design, can be found in anything that needs a user’s response. “You can’t have one without the other.” These are at movie kiosks, ATMs, websites, online shopping carts, self-checkout machines, and more. In this blog, we will look at these two…

Business storytelling strengthen brands, build teams and relationships, essential for leadership, strategy, and change management and is key to organizational development. Storytelling is everywhere. Sit down with your friends and family and immediately you will observe stories being shared. Gossip, tidbits, history lessons, family legends, and even discussion of what someone ate that day are…

What is a Brand? Your brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communications and experience. Environment (storefront or office) Print, signage, packaging Website & online advertising Content marketing & social media Sales & customer service Brand building doesn’t happen overnight. It may take…

Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…

With more and more people using smartphones and other mobile devices, it is crucial for every organization to use Responsive Web Design (RWD) for their websites because it allows their sites to be automatically displayed on any system, no matter what the screen size is. In this fast evolving era, more than 20% of Google…

Posts by Jack Manhire

Why a Persona?

Corporate Storytelling and Vision

Brand Creation Basics

Employee Training

UI and UX Are Both Important

Business Storytelling

How Strong Is Your Brand?

4 Steps to Take for Your Brand Identity Development

Responsive Web Design is the Key to Solving Web Problems