Branding Insights

Brand Creation Basics

By Jack Manhire | May 16, 2019

  Brand Creation is important. A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. All these things are important for brand creation. A brand generates good relationships, solidifies reputation, suggests specific activities, encourages…

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Brand Creation Myths

By Diane Manhire | May 3, 2019

Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Here are some of the biggest brand creation myths.

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Are You Managing Your Brand?

By Denise Parkhill | April 5, 2019

Simply put, your brand is defined by a customer’s overall perception of your business. The goal of your branding process is to build brand equity for the company. Brand equity is the set of assets linked to your brand’s name, and the symbols that add to the value of services. Brand equity is an intangible…

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How Strong Is Your Brand?

By Jack Manhire | March 5, 2019

What is a Brand? Your brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communications and experience. Environment (storefront or office) Print, signage, packaging Website & online advertising Content marketing & social media Sales & customer service Brand building doesn’t happen overnight. It may take…

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4 Steps to Take for Your Brand Identity Development

By Jack Manhire | July 11, 2017

Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…

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