Branding Insights

How Strong Is Your Brand?

By Jack Manhire | March 5, 2019

What is a Brand? Your brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communications and experience. Environment (storefront or office) Print, signage, packaging Website & online advertising Content marketing & social media Sales & customer service Brand building doesn’t happen overnight. It may take…

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4 Steps to Take for Your Brand Identity Development

By Jack Manhire | July 11, 2017

Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…

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Top 4 Blogs on the Most Effective Brand Creation Steps

By Jack Manhire | May 17, 2017

Brand creation is a process. You cannot put your brand name out in the world and expect overnight popularity. It takes hard work and a couple tricks to get to where you want to be. Below are the top 4 blogs on the most effective brand creation steps:

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5 Best Practices for Creating a Logo Design

By Diane Manhire | April 10, 2017

The creation of a business logo is very essential, especially since it gives your potential buyer a specific message about the various parts of your organization’s brand. The logo, as a result, is more than just a name and image. It has to capture the eye, say something about your business, and not confuse the…

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Breaking Down the Myths on Corporate Identity

By Jack Manhire | March 20, 2017

Corporate identity is the “persona” of your organization. As part of your brand, your business identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often…

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