Why Is Social Media Advertising on the Rise?

social media advertising

Have you been wondering why more and more companies are choosing to invest in social media advertising? Advertisements on Facebook and Instagram are popping up every day, and with good reason. With the growth of social media, more and more companies are seeing the value of advertising directly on social networks.

What Makes Social Media Advertisements Effective?

How often do you go on Facebook? Chances are, you check Facebook several times a day. In fact, Facebook has the largest social media userbase. In other words, it is the best place to leave an advertisement for thousands of people to see. Social media advertising is effective because people are already browsing, taking information in, and sharing. When you post an advertisement on a social network, you ensure that many people are going to see your ad, click on it, and possibly share it.

What Makes Social Media Advertisements Different from Google AdWords?

Google AdWords have been used for many years. Though, people are starting to see that social media advertising is more effective and not as costly. Google AdWords does have its benefits; however, it does not reach your target audience quickly. With AdWords, a person must search for a specific keyword on Google to come across a specific ad. Whereas with social media advertisements such as Facebook and Instagram, the social networks already know who your target audience is based on their likes, interests, and demographics. Thus, when you tell Facebook you want your ad to find people living in Orlando, FL, who are between the ages of 18-25 and who studied economics in college, Facebook will find you that specific target audience and show your ad to that group.

Social Media Advertising is a Great Investment

It is clear to see why advertising on social media is on the rise. Being highly effective and ensuring your ad/offer reaches the right people makes this advertising a great investment. So, it is no wonder that many companies, both large and small, are using this advertising. Though advertising on social media might change and improve over the years, we think it is here to stay.

 

Social media advertising is the best way to grow your business and reach more of your target audience. It is quick, effective, and worth the investment.

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