Dixie Pools and Spas engaged TCDG Studios to brand their company, establish and tell their story as the oldest pool company in Central Florida and design marketing/advertising material. The project entailed designing a complete set of visual communications solutions that included both digital and print media. Once the new brand was developed, then branding plans and style guides were created. Photo shoots were conducted create high quality, large form displays and exhibits for their showroom.
As part of the re-branding, Dixie senior management went through the full Brand-Aide process. The resulting brand plan consisted of:
- Position matrix
- Brand Position Statements
- Brand Promise
- Brand Characteristics
- Brand Story
- Brand Elements: Logo and graphic elements, color schema, typography schema, tagline
- Style Manual
TCDG Studios Created a full series of printed marking collateral which included marketing folders, large brochure, and door hangers.
Also, resulting from the re-branding process, the Studio designed a full range of corporate identity media including business cards, stationery, labels, employee shirts, car magnets and promotional items.
TCDG Studios implemented a social media marketing program to include designing templates for their monthly ezine and email marketing html pages.
Another major part of the project was the complete redesign and rebuild of their web site. The site consists of multiple, animated galleries highlighting the companies craftsmanship and design capabilities.
