Foliage Design Systems (FDS) engaged TCDG Studios to rebrand their company and design new collateral for both the company and also for their franchisees throughout the country. The project entailed a full review of their existing brand and development of all new branding elements. Once the new brand was developed, then branding plans and style guides were created. This included design of presentation material to introduce the new brand and style requirements at FDS' annual franchisee user meeting.
As part of the re-branding, FDS senior management went through the full Brand-Aide process. The resulting brand plan consisted of:
- Position matrix
- Brand Position Statements
- Brand Promise
- Brand Characteristics
- Brand Story
- Brand Elements: Logo and graphic elements, color schema, typography schema, tagline
- Style Manual
TCDG Studios Created a full series of printed marketing collateral which included monthly mailers provided to the franchisees to aid in their local marketing, marketing folders, and tri-fold brochure.
Also, resulting from the re-branding process, the Studio designed a full range of corporate identity media including business cards, stationery, labels, employee shirts, etc.
TCDG Studios implemented a social media marketing program to include designing templates for their monthly ezine and other digital marketing pieces.
Another major part of TCDG Studios' engagement of the design and production of signage and display elements for their various locations.
Another major part of the project was the complete redesign and rebuild of their web site.
