Internal Control Institute (ICI) engaged TCDG Studios to brand their company, establish and tell their story for a growing international user community and design/develop digital media. Once the new brand was developed, then branding plans and style guides were created.
As part of the re-branding, ICI senior management went through the full Brand-Aide process. The resulting brand plan consisted of:
- Position matrix
- Brand Position Statements
- Brand Promise
- Brand Characteristics
- Brand Story
- Brand Elements: Logo and graphic elements, color schema, typography schema, tagline
- Style Manual
- Full range of Corporate Identity collateral
A major part of the project was the complete development of their web site. The site consists of on-line self administered assessments with dynamic graphing of results, flash, e-commerce capabilities for product purchasing, full dynamic content management, and a complete administrative database driven back-end for certification and membership enrollment, automatic announcement notifications via email, and social media live feeds.
TCDG Studios also created electronic newsletter (e-zine) templates for their monthly email based newsletter. Database functions are also built into the system for on-line optin of all contact processes.
