Insights

Why a Persona?

By Jack Manhire | July 10, 2019

What is a persona and why is it important to my branding efforts? Creating a persona, a fictional character to represent a user type for your service/product is important to your marketing efforts.. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or…

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Corporate Storytelling and Vision

By Jack Manhire | June 25, 2019

A vision is critical to you as an individual and also as an organization – no matter what size organization or stage of development. For the entrepreneur, your vision is sometimes the only thing you have to sell and yet it can be more powerful than the largest client list, portfolio, or product catalog. Don’t…

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Digital Marketing

By Denise Parkhill | May 17, 2019
digital marketing

If you want to go where the people are, you need to be active online. Digital marketing has to be incorporated in an effectively executed marketing and advertising campaign. It can serve the needs of any business and increase the demand for the product or service that they offer. Times have changed, and the need…

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Brand Creation Basics

By Jack Manhire | May 16, 2019

  Brand Creation is important. A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. All these things are important for brand creation. A brand generates good relationships, solidifies reputation, suggests specific activities, encourages…

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Brand Creation Myths

By Diane Manhire | May 3, 2019

Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Here are some of the biggest brand creation myths.

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Bring Your Story to Life

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