Are You Managing Your Brand?

By Denise Parkhill | April 5, 2019

Simply put, your brand is defined by a customer’s overall perception of your business. The goal of your branding process is to build brand equity for the company. Brand equity is the set of assets linked to your brand’s name, and the symbols that add to the value of services. Brand equity is an intangible…

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Why Personas

By Diane Manhire | April 3, 2019

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or service. You first need…

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Employee Training

By Jack Manhire | March 27, 2019

Organizations today lack skills training for their new employees. There are many advantages to having employee training programs – formal or informal. It leads to success for the organization, but also for the individual employee. Training provides employees with knowledge they need on a day-to-day basis to operate within an organization. Proper training can lead…

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UI and UX Are Both Important

By Jack Manhire | March 13, 2019

  User interface and user experience, also referred to as UI design and UX design, can be found in anything that needs a user’s response. “You can’t have one without the other.” These are at movie kiosks, ATMs, websites, online shopping carts, self-checkout machines, and more. In this blog, we will look at these two…

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Business Storytelling

By Jack Manhire | March 8, 2019

Business storytelling strengthen brands, build teams and relationships, essential for leadership, strategy, and change management and is key to organizational development. Storytelling is everywhere. Sit down with your friends and family and immediately you will observe stories being shared. Gossip, tidbits, history lessons, family legends, and even discussion of what someone ate that day are…

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Bring Your Story to Life