Insights

How to Solve the Biggest Problems with Corporate Storytelling

By Jack Manhire | May 1, 2019

The most beautiful curve is the graph of rising sales.  If you look back on the times you were riding high on a beautiful sales curve (sales rising) or crashing on an ugly sales curve (falling sales) – [It should be noted at this point that every business person, entrepreneur, founder, manager or similar titles…

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Social Media Posting Tips

By admin | April 12, 2019

Being creative will make your company stand out from the rest. Social media postings that are appealing are more likely to be shared. Try to create a variety and get your inspiration rolling. Like it or not – we are visual people. Whether you are surfing the web, driving down a street with multiple billboards, flipping…

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Are You Managing Your Brand?

By Denise Parkhill | April 5, 2019

Simply put, your brand is defined by a customer’s overall perception of your business. The goal of your branding process is to build brand equity for the company. Brand equity is the set of assets linked to your brand’s name, and the symbols that add to the value of services. Brand equity is an intangible…

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Why Personas

By Diane Manhire | April 3, 2019

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or service. You first need…

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Employee Training

By Jack Manhire | March 27, 2019

Organizations today lack skills training for their new employees. There are many advantages to having employee training programs – formal or informal. It leads to success for the organization, but also for the individual employee. Training provides employees with knowledge they need on a day-to-day basis to operate within an organization. Proper training can lead…

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Bring Your Story to Life

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