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Branding Solutions

The DNA-of-Success

Building Our Client's Image

Brands are becoming increasingly important. There are organizations that include their brand as part of their balance sheet. People buy by brand. Your brand is much more than a logo or a product. The importance of your brand captures both the science and psychology of a buying decision. Brands outlive products. Products have a life cycle but your brand should be "always" - a promise, a sense of quality, experience, and trust that should "always" be built upon and protected.

branding helix

Branding Services

Mission and Vision Statements

Mission and Vision statements are probably two of the most important documents an organization has. This is true for all size organizations and for all professions. These documents tell the world who you are and where you are going. One keeps you true to your core essence; the other keeps you motivated and focused. The two statements go hand-in-hand and yet so many individuals and organizations do not have them.

  • Mission Statement Creation
  • Vision Statement Creation
  • Paradigm Statement
  • Quality Service Statement

Brand Creation

Your brand is critical but it is much more than your logo, your name, or color schema. Successful brand creation starts with our proven branding process. TCDG Studios creates your brand into a valuable asset for your company and your clients - resulting in a focused and clear idea of what your brand is or should be.

  • Position Statement
  • Brand Promise
  • Brand Traits
  • Brand Stories
  • Brand Management

Corporate Storytelling

Corporate Storytelling is more than brand marketing. Your organization's story or narrative is a strategic key to your success. Corporate storytelling removes the danger of different interpretations of your company - what it does and what it stands for. It all begins with story - your story.

  • Customer Stories
  • Partner Stories
  • Stakeholder Stories
  • Employee Stories
  • Management Stories

Corporate Identity

Corporate Identity begins with building and managing your BRAND. Buyers buy by Brand. It is how they perceive you, what your organization stands for, your public image - their trust in you and your product/service. Corporate Identity is critical - independent of size, mission, or purpose.

  • Logo Design
  • Color Schema
  • Nomenclature
  • Type Styles
  • Styles Manual

Did You Know

1.

Color is important

Of all the forms of non-verbal communications, color is the most instantaneous method of conveying messages and meanings.

2.

Logo vs Brand

Your logo is not your brand. A logo is a mental trigger that reminds someone of your brand. Your brand is a set of experiences, emotions, and stories of how someone thinks and feels about your organization.

3.

The power of story

Organizations excel when they are not part of the “herd”. What separates you from the herd – makes you unique? – your story. Stop telling The Story and the organization slowly unravels.