FNGLA engaged TCDG Studios to brand their world famous The Landscape Show (TLS) and modernize all show collateral and media. The project entailed a full review of their existing brand and development of all new branding elements. Once the new brand was developed, then branding plans and style guides were created. This included design of presentation material to introduce the new brand and style requirements for the TLS committee.
As part of the branding, TLS Steering went through the full Brand-Aide process. The resulting brand plan consisted of:
- Position matrix
- Brand Position Statements
- Brand Promise
- Brand Characteristics
- Brand Story
- Brand Elements: Logo and graphic elements, color schema, typography schema, tagline
- Style Manual
TCDG Studios Created a full set of collateral for the TLS industry show for both vendors and attendees. This included not only branding the show as an annual event but also creating a theme for the given year's show with a themed set of key art graphics and color schema.
TCDG Studios also designed the show program book and show directory.
