Inbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing, and other traditional advertising. These are considered outbound marketing. Here is some of the worst advice you could ever…

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So often we consider SEO content and only SEO considersations. Yes, it is important to drive visitors to your website, but if all they do is visit, where is the ROI (Return on Investment) for your site? Just visiting does not permit you to proactively market them with follow-up content, emails, etc. It may be…

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In this day and age, we rely on social media to connect with people and share ideas and discuss trends. Social media has even helped many market themselves and their businesses. In fact, social media has become an integral part of digital marketing. However, many still struggle with the use of social media hashtags whether…

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Explain what the blog visitor will get from the blog when subscribing.If a visitor is new to your blog, they’re likely going to need some convincing that it’s worth coming back to time and time again. Just as with any effective call-to-action, you need to clearly demonstrate that value of subscribing to your blog. You’ll…

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Are you looking for ways to successfully promote your business on Facebook, Twitter, and LinkedIn (which are the top leading social networks out there)? With the following social media advertising tips and guidelines, you’ll learn how to promote your business more effectively.

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Stop thinking about social networks as a business tool for a second. Think about how YOU use it. Think about how your friends, your coworkers, and your family use it. As a community, we use social media for amusement, for sharing, and for inclusion. We laugh at tweets from our favorite fictitious characters. We share…

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Internet marketing trends change year after year with the advancement of technology. Think about it! A decade ago, eBooks didn’t exist, and now we use them as promotional offers. Videos were only shared between a group of friends, not all over the internet for advertisement. So you see, trends have been rising and developing all…

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What is the best way to make your brand stick out among the thousands of other similar brands out there, and how do you make people remember that brand? Think of Nike; the brand name is so well known that people immediately visualize the “Swoosh” (the Nike logo that looks like a checkmark). Plus, the…

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Using social media to promote your business is the best way to generate leads online. How will you create awareness of your products and services if you don’t constantly put your business out there for people to see? The Internet is filled with opportunities that’ll help you gain more followers and loyal customers, but you…

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When writing a business blog, take off your hat as a business owner or marketing manager and try to think like a magazine publisher. The goal of your business blog should be to publish articles that are valuable and non-promotional, much in the way a column or an article in an industry magazine would be.…

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