Buyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…

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What is a brand? When we hear the word, we often recall famous logos, such as Nike’s checkmark or Apple’s chewed apple. Brand names stirs images in our minds. But does that make a brand a logo or a name? Not at all. Lots of businesses have false ideas about what a brand is and…

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According to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. This means that an individual could start reading your content on their Android, continue on a tablet, and finish on a laptop. A good mobile marketing means creating a seamless, optimized experience on each of these…

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Responsive design, also known as mobile solutions, is an essential part of online marketing and branding. After all, you cannot expect to gain followers and customers if people cannot figure out the structure of your website. More and more, users are leaning toward mobile web browsing. This is not a surprise, since most people have…

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The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets…

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It is important to include corporate storytelling in business. Storytelling is an essential part of life. After all, we have been sharing stories since the beginning of man. It all started with cavemen carving their stories on cave walls (and perhaps even before then). Therefore, because storytelling is part of who we are, we should…

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Corporate identity is important for the success of your business. If you do not have a business identity, then that means your business lacks a vision. How can you grow your business if you do not have a story and goal in mind and cannot invasion a future for your business? Having a strong sense…

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UI design (user interface) is all about the ease of access of a website or device. For instance, if a user cannot easily move around your site, then you have a poor UI. However, if all the links and tabs work properly and your text and images are clear and in the right locations, then…

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Corporate storytelling is a must for every business to grow. It is how you can connect with people and create a trusted bond. Your story is more powerful than you think. People love stories and even trust in stories. So, telling your business story is not something you just do at networking events. It is…

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User interface and user experience (UI and UX Design) are both necessary for the success of a website. Without one, the other would fail. Together, you have a great website that brings in users and keeps them interested in what you have to offer. So, what is UI and UX design and what are some…

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