Social media is a great place to connect with potential customers and clients. The various channels and platforms come together to form one big network for you to use and benefit from. However, what is the value of social media if you cannot take advantage of the one thing that makes it what it is:…

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Storytelling is everywhere. Sit down with your friends and family and immediately you will observe stories being shared. Gossip, tidbits, history lessons, family legends, and even discussion of what someone ate that day are a form of storytelling. Every single day, we all partake in this primitive act: telling stories. Cavemen did it by carving…

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User interface and user experience are completely different, and yet you cannot have one without the other. UI and UX design can be found in anything that needs a user’s response, such as at movie kiosks, ATMs, websites, online shopping carts, self-checkout machines, and more. In today’s blog, we will look at UI and UX…

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Story crosses borders, reconciling supposed opposites, and eroding false distinctions. What works in entertainment works just as well for B2C and B2B brands and communications. Think about it, people love stories! As human beings, we share stories every single day (unless we are hermits and live alone in the mountains). Gossip is a form of…

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Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…

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Personalization technology allows us to treat the people we’re marketing more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website or receiving one of your emails, people want to see information that is relevant to them. According…

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Web design is no longer called or referred to as web design. It is now known as mobile solutions. Of course, mobile solutions are web design; however, the difference is that mobile solutions reflect on the use of websites via mobile devices, such as cellphones, tablets, and even smartwatches. After all, the majority of people…

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Storytelling has been around since the start of humankind. It is how we communicate ideas, share specific messages with one another, and even educate and entertain people. Telling stories is at the heart of our being, so much so that we even use stories in marketing. Commercials are filled with stories, because that makes people…

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When we hear the word “brand” we often think of products and major companies, such as Nike, Apple, Aeropostale, and more. We know that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. For instance, when…

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The most beautiful curve is the graph of rising sales. This statement is hard to refute. Creative graphic designs, branding and corporate identity or award winning marketing and advertising campaigns – are all means or tools to convey something even more basic. If you look back on the times you were riding high on a beautiful…

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