Branding Insights
A vision is critical to you as an individual and also as an organization – no matter what size organization or stage of development. For the entrepreneur, your vision is sometimes the only thing you have to sell and yet it can be more powerful than the largest client list, portfolio, or product catalog. Don’t…
Read MoreBrand Creation is important. A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. All these things are important for brand creation. A brand generates good relationships, solidifies reputation, suggests specific activities, encourages…
Read MoreEffective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Here are some of the biggest brand creation myths.
Read MoreSimply put, your brand is defined by a customer’s overall perception of your business. The goal of your branding process is to build brand equity for the company. Brand equity is the set of assets linked to your brand’s name, and the symbols that add to the value of services. Brand equity is an intangible…
Read MoreWhat is a Brand? Your brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communications and experience. Environment (storefront or office) Print, signage, packaging Website & online advertising Content marketing & social media Sales & customer service Brand building doesn’t happen overnight. It may take…
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