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Branding Insights

Why Corporate Storytelling is Essential for Your Brand

By Jack Manhire | October 15, 2016

Storytelling has been around since the start of humankind. It is how we communicate ideas, share specific messages with one another, and even educate and entertain people. Telling stories is at the heart of our being, so much so that we even use stories in marketing. Commercials are filled with stories, because that makes people…

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Branding: 8 Misconceptions of a Brand

By Jack Manhire | October 5, 2016

When we hear the word “brand” we often think of products and major companies, such as Nike, Apple, Aeropostale, and more. We know that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. For instance, when…

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Brand Creation: How to Monitor Your Brand

By Jack Manhire | August 22, 2016

As part of your brand creation, you have to constantly monitor it. After all, people are talking about your brand. They’re blogging about your company. They’re mentioning their experience with your business on their own Facebook pages. They’re discussing your brand in groups on LinkedIn and posting videos about it to YouTube. In short, there’s…

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Quick Branding Tips to Help You with Corporate Identity

By Jack Manhire | July 27, 2016

                              Often we think of branding and its related corporate identity elements as something for only large corporations. This is not true!. Here are some suggestions for starting to brand your organization independent of your site:

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4 Common Myths About Corporate Identity

By Jack Manhire | July 1, 2016

Corporate identity is the “persona” of your organization. As part of your brand, corporate identity helps questions like “who are we, what you do, who you sell to and why they buy from you?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often these elements are…

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