Branding Insights
The goal of the brand creation process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible…
Read MoreBuyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…
Read MoreOften we think of branding and its related corporate identity elements as something for only large corporations. This is not true! Branding is important even for small corporations and businesses since it can help bring in more clients and customers. Here are some suggestions for starting to brand your organization independent of your site. Don’t…
Read MoreCorporate identity is the “persona” of your organization. As part of your brand, corporate identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc.…
Read MoreDid you know that having a strong brand online makes a big difference? Without that professional brand, lots of opportunities will pass you by. For instance, in this day and age, employers are constantly looking for potential new employees online. Similarly, business people use the internet to do research on potential new partners. As a…
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