Digital Marketing/Advertising
Why a Persona?
What is a persona and why is it important to my branding efforts? Creating a persona, a fictional character to represent a user type for your service/product is important to your marketing efforts.. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or…
Read MoreDigital Marketing
If you want to go where the people are, you need to be active online. Digital marketing has to be incorporated in an effectively executed marketing and advertising campaign. It can serve the needs of any business and increase the demand for the product or service that they offer. Times have changed, and the need…
Read MoreHow to Solve the Biggest Problems with Corporate Storytelling
The most beautiful curve is the graph of rising sales. If you look back on the times you were riding high on a beautiful sales curve (sales rising) or crashing on an ugly sales curve (falling sales) – [It should be noted at this point that every business person, entrepreneur, founder, manager or similar titles…
Read MoreSocial Media Posting Tips
Being creative will make your company stand out from the rest. Social media postings that are appealing are more likely to be shared. Try to create a variety and get your inspiration rolling. Like it or not – we are visual people. Whether you are surfing the web, driving down a street with multiple billboards, flipping…
Read MoreWhat is Your Keyword Strategy for Internet Marketing?
The next chapter to optimize your website for internet marketing is building a keyword strategy. A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like Google and Bing or social media sites like Facebook, Twitter, and LinkedIn. More and…
Read MoreThe Correct Way to Using Social Media Hashtags
In this day and age, we rely on social media to connect with people and share ideas and discuss trends. Social media has even helped many market themselves and their businesses. In fact, social media has become an integral part of digital marketing. However, many still struggle with the use of social media hashtags whether…
Read MoreWhy Is Social Media Advertising on the Rise?
Have you been wondering why more and more companies are choosing to invest in social media advertising? Advertisements on Facebook and Instagram are popping up every day, and with good reason. With the growth of social media, more and more companies are seeing the value of advertising directly on social networks.
Read More7 Best Blog Writer Software You Should Use
Having blog writer software when you’re a business blogger is highly useful and efficient. There are many benefits to having such a software, like the ability to schedule when your blog posts get published, to insert photos and videos into your blog, and more. These software also help you spell check, and they are usually…
Read MoreStrengthening Your Social Media Marketing with Videos
When you use video on social media, people are ten times more likely to engage with it than with another kind of content. Let’s drill down into best practices for each social network so you can achieve similar exponential results and improve your digital and social media marketing.
Read MoreWhy Are People Ignoring Your Email Marketing?
Google “email mistakes” and you’ll find endless resources. But they all say the same thing about email marketing: Include a first name in the email. Avoid using business jargon. Don’t forget to include a greeting. Don’t say “to whom it may concern.” Make sure you change the subject line. Spellcheck your work. Avoid emoticons.
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