Concept Design Insights

Why Personas

By Diane Manhire | April 3, 2019

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or service. You first need…

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The Power of Your Business Story and How to Tell It

By Jack Manhire | March 29, 2017

What is a business story? Is it stopping every person that walks into your shop and telling them about yourself? Is it lecturing your employees on how to chat with one another? No, of course not! Story in business is more powerful that simply telling a random story. In fact, this story is what will set…

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Why Business Storytelling Is Essential for Every Corporation

By Jack Manhire | March 10, 2017

Who are you as a business? You can answer that question with a simple sentence, such as “I am a shoe salesman.” However, after an initial introduction, it is likely that no one will remember much about your business. A connection has not been made. After all, there are thousands of shoe companies. What makes…

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How You Can Include Storytelling in Business

By Jack Manhire | January 12, 2017

It is important to include corporate storytelling in business. Storytelling is an essential part of life. After all, we have been sharing stories since the beginning of man. It all started with cavemen carving their stories on cave walls (and perhaps even before then). Therefore, because storytelling is part of who we are, we should…

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4 Most Powerful TCDG Studios Blogs on Corporate Storytelling

By Jack Manhire | December 23, 2016

Corporate storytelling is a must for every business to grow. It is how you can connect with people and create a trusted bond. Your story is more powerful than you think. People love stories and even trust in stories. So, telling your business story is not something you just do at networking events. It is…

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Bring Your Story to Life