Concept Design Insights

The Importance of Corporate Storytelling

By Jack Manhire | March 18, 2016

Corporate Storytelling can be utilized through an organization both internally and externally, and it has many benefits for marketing your brand. This blog provides guidelines in crafting your story so that it can be delivered not only verbally but also in visual communications. To serve as an example, let us take a look at using storytelling…

Read More

Corporate Storytelling Through Visual Content Online

By Denise Parkhill | January 15, 2016

What is the best way to make your brand stick out among the thousands of other similar brands out there, and how do you make people remember that brand? Think of Nike; the brand name is so well known that people immediately visualize the “Swoosh” (the Nike logo that looks like a checkmark). Plus, the…

Read More

Corporate Storytelling Strengthens Customer Connections

By Jack Manhire | November 4, 2015


Read More

The Benefits of Strong Corporate Storytelling

By Jack Manhire | September 2, 2015

Most think of storytelling as a creative way to help kids fall asleep. In fact, when people hear the word “storytelling,” they almost always associate it with children. That is not the case, however. In reality, storytelling plays an important role in the way humans communicate. Consider our ancestors all the way back from the…

Read More

Your Customer Relationships begins with Your Corporate Storytelling.

By Jack Manhire | February 18, 2015

Successful organizations fill their organization with the voice of the customer. Corporate Storytelling must begin with really getting to know what your customer thinks of your organization and its products/services. The obvious approach is to ask. Asking alone does not provide the complete answer. Listening to your customers’ stories is the single most important use…

Read More

Bring Your Story to Life