Concept Design

Bringing New Concepts to Life

This service is centered around “It all begins with Story” - to analyze, understand, and develop solutions to create or enhance brand identity, generate new concepts and communication tools, identify new directions and strategies for organizational change, design and deliver intentional experiences, and generate and instill authentic work environments.

The Power of Story

TCDG Studios' Concept Design capabilities is fueled through the Power of Story. Our Concept Design programs gives a client's ideas(s) and concepts a story for one or more of the following applications:

  • Products
  • Services
  • Companies/Organizations
  • Facilities/Locations
  • Training
  • Enterprise-wide transformation
  • Media

Concept Design Solutions

Based on client requirements, this is achieved through a custom program utilizing the following, results demonstrated following processes:

  • Persona Build
  • Story Vineyard
  • Strategic Planning
  • Mission and Vision Statements
  • TEAM:Action
  • Culture Map/Change Processes

Persona Build

Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and on- line behavior, along with educated speculation about their personal histories, motivations, and concerns.

TCDG Studios create Buyer personas through research, surveys, and interviews of the client's target audience. That includes a mix of customers – both “good” and “bad” -- prospects, and those out-side of your contact database who might align with your target audience. We collect data that is both qualitative and quantitative to paint a picture of who the ideal customer is, what they value, and how the client's product solution fits into their daily lives.

Story Vineyard

corporate storytelling

The overall goal of TCDG Studios' Story Vineyard is to tell the right story and tell it right.

Stories strengthen brands, build teams and relationships, essential for leadership, strategy, and change management and is key to organizational development.

Story Vineyard basis is that we begin to provide solutions through the Power of Story. Its essence is that we give a client’s story life and we bring that story to life (to others - clients, targeted buyers, employees, the community at large or any other stakeholder). We make your story soar!

Story Vineyard is built around our successful story tools that utilize “story circle” exercises, audits existing information, and incorporates story “Harvesting” techniques known as Vineyard Vines. Information collected and recorded are analyzed and summarized into what we have named The Story Bible. Story Vineyard diagnoses current state and future needs by listening to the stories within the organization. Our Story Vineyard workshop is customized based on the client’s goals, time availability, and participates’ profiles.

Strategic Planning

TCDG Studios follows a proven Strategic Planning methodology that consists of two processes: Planning Working sessions – planning process and Plan Development – planning document. The work sessions are used to establish the actual strategic planning process, educate the strategic planning committee on the process, and facilitate the development of strategic planning elements. The work sessions usually take 3 days and can be in the format of an off-site or conducted in-house. They can be conducted in three consecutive days or spread out over several days.

As strategic planning elements are created during the working sessions, they are then used as input into the creating the Strategic Plan. TCDG Studios working closely with both the strategic planning committee and organizational functions (e.g. finance, marketing, HR, sales, executive/senior management) to develop the plan details such as projected financial proformas.

Mission and Vision

It is important, more than ever, to have a clear direction, intent, and focus for an organization. Developing proper Mission and Vision statements that both form the organization's foundation and define the organization's horizon are fundamental to success.

TCDG Studios provides three distinct offering to assist an organization in not only developing these all-important statements but also providing programs to disseminate and educate various stakeholders in the meaning and spirit behind the Mission and Vision:

  • Formulation Workshop
  • Credo Development
  • Publishing Statements and Developing an Awareness Program


Over the last decade virtually every corner of the American economy has been asked to do more with less:

  • Increased Quality
  • Better Results
  • Less Money
  • Less People

Morale is strained and frustrations run high. Companies large and small are discovering that the answer to this dilemma is found through leadership and teamwork.

This workshop has been designed to enhance learning and motivation through the sharing of a common experience in an enjoyable environment. TEAM:Action consists of exercises that utilize action, laughter, modern leadership principles, and team discovery in a fun-filled, non-threatening, motivational, and interactive environment.

  • As entertainment and motivation – it can be themed to fit your occasion
  • As a management activity – it can be tailored for specific business needs/objectives
  • As an experience – there is no limitation to the group number beyond facility size

One can read and talk about team building but unless you have actually experienced the physical, intellectual, and psychological aspects of a well developed team, it is difficult to understand all the benefits of a team approach. Our primary approach is based on proven team building methods that we have developed over the past 15 years. We utilize team building dynamics that are not only taught but are experienced. Our dynamics are short concentrated learning exercises that create mini real-life scenarios. Our programs are designed to be entertaining and to encourage participation.

TEAM:Action workshop also utilizes a series of self-scoring personality inventory tests. Research validates that a key to success as an individual participant in a team setting is knowing oneself and understanding one’s personality profile as it relates to others on the team.

Culture Map and Change Process

This process begins with Culture Mapping - a tool that TCDG Studios utilizes with our client organizations to assess, map and transform their cultures with respect to management, customer, competitor, and operator. The six key characteristics of the corporate culture are assessed.

  • dominant characteristics
  • organizational leadership
  • management of employees
  • organizational glue
  • strategic emphasis
  • criteria of success

Once this assessment is completed, a custom Change Process Implementation is designed to include change impact measurements.

Bring Your Story to Life