8 Steps to Measuring Your Internet Marketing
You have been doing Internet marketing for a few months now (or maybe even more than that), but you have no idea how well your marketing is doing. Are people paying attention to what you share on online? Are you reaching more visitors and turning a percentage of them into leads? When it comes to Orlando Internet marketing, it is important to measure how your Internet marketing is doing for you to improve upon it, fix what does not work, and reach more people. For that reason, looking at your Orlando Internet marketing metrics is crucial so you know your monthly numbers of visitors, call-to-action click through rates, traffic-driving keyword data, and more. Here is how you can properly measure your Internet marketing:
Measuring Your Leads
Every Internet marketing program should have goals for the number of leads that are to be produced monthly. Daily, the number of visitors converted to leads should be reviewed.
Measuring Your Visitors
You cannot have visitors to lead conversion without visitors. Thus, just like with measuring your to leads, a monthly goal of visitors should be set. Progress against this goal should be reviewed daily.
Measuring the Average Lead Close Rate
The average rate at which your leads close should be tracked at least monthly. This will help you monitor the quality of your leads at any given time. If the average rate is high, you are attracting high-quality potential business. If that close rate drops, you might not be attracting the right people. Again, you will not know if your internet campaign is working unless you collect and analyze similar data.
Measuring the Month-to-Date (MTD) Goal Per Channel
You should be measuring the growth and progress of each of your marketing plan channels. Let us say you set a goal to generate 100 leads via social media in a given month. By using this metric, you can set daily goals. This metric is also a great tool to measure the effectiveness of your blogs.
Measuring Paid vs. Organic Lead Percentage
Often your Orlando Internet marketing plan may group your channel analysis into “paid” and “organic.” The paid bucket is any marketing that you spend money on (aside from employee time), like social advertising, sponsored newsletters, etc. Organic is the opposite; it is all the leads you generate without cost other than your team’s time. Blogging, SEO, social media, and email marketing fall into that bucket.
You should want to keep a close watch on how much of your leads are coming from one bucket over the other. Measure what percentage of your leads come from each bucket to get a sense for how your organic efforts are working.
Measuring Call-to-Action Click-through Rate
By monitoring your call-to-action (CTA) click-through rate, or the rate at which people visit a page and then click on the page’s CTA, you will be able to understand how valuable that offer is to incoming traffic.
It is also important to note that sometimes a CTA’s performance can be optimized simply by updating the CTA itself. As a result, it is wise to test CTA variations like color, text, and position before you decide to change your entire content strategy.
Measuring Traffic-Driving Keywords
Another way to evaluate if your content creation is impacting your business is by tracking how well relevant keywords related to your business are performing in search.
This metric is not about ranking. This metric evaluates keyword performance based on the traffic that is coming to your content via those keywords. If you have many traffic-producing keywords, you have done a great job creating a piece of content that has received significant links and shares, helping it perform better in search engines.
Measuring Marketing Qualified Leads (MQL)
A marketing qualified lead is a lead that is ready to be rotated to Sales. Your company might decide a lead is marketing qualified after it takes a certain combination of actions, like filling out a form, visiting your website five times, and visiting your product page. Or you might decide that a lead is an MQL once it requests a demo. The purpose is to know what leads are the most sales-ready so you are passing on the hottest ones to your sales team. The following metrics should be reviewed as it relates to MQL.
- Total MQLs Per Month
- MQLs Per Channel
- Percent Leads That Are MQLs
As you can see, measuring how your Orlando Internet marketing is doing requires you to look at all the metrics involved with marketing so you can reach more visitors and turn them into leads. So be sure to follow these crucial guidelines and regularly examine your data.