sm9x9Social Media (SM) channels have become a major part of a marketing strategy.  That being said, the rapid growth of social media channels both in capabilities and number of new channels, have caused marketing managers to utilize social media for leads and customer generation.

On average, marketers spend between four and six hours on social media each week. While marketers do struggle with lead generation and measuring ROI on social, there is no question that social media is a critical piece of the marketing mix. We have selected several blogs that provide suggestions on how to develop social media marketing campaigns.


The 11 Must-Use Social Media Strategies to Expand Your Brand  – An integral part of your business success is reaching customers through inventive and comprehensive SM marketing campaigns. Here are some tips to help build up your following and your brand.

Why the Online Marketplace Is Perfect for Women in Business – People now have the power to build their own public platforms. For women, this new reality provides an opportunity to completely bypass traditional power structures.

But with this power comes great responsibility (as Spider-Man’s uncle Ben wisely noted). So, carefully consider your goals and the type of difference you want to make before building a platform. Stay rooted in your core values because what you do online will shape your legacy. Once you understand the impact you want to make, you can use social tools to break into the business world to make a big and direct impact on the people who need you.

19 Social Media Facts That Every Marketer Should Know – Most brands, by now, recognize the power of social media and understand it’s not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush. Erik Qualman, author of “Socialnomics” and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers.

How Social Data Changes Everything We Know About Marketing Strategies – The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century.

In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight years. For marketers, this is the opportunity of a lifetime. The rapid transition from mass to social media presents the opportunity to create impactful, relevant marketing messages. This data-powered personalized marketing approach is not only much more effective, but also more cost-efficient and scalable.

Welcome to The Beginner’s Guide to Social Media!  –  Welcome to The Beginner’s Guide to Social Media! Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems.

socialMedia2What Is Social Media Marketing? – Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Guide to Using Social Media for Marketing – Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

How to Create a SM Marketing Plan in 6 Steps – So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. It might sound complicated, but if you take the time to create a comprehensive social media plan, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly. Learn what a social media marketing plan should include, and follow our 6-step plan for creating your own.

8 Essential Elements of a SM Marketing Strategy – Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

Read another of our blogs on this subject.

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