Over the past few years, many believed (or even hoped) that social media was just a “fad” and would go away. Social Media Marketing is here to stay. As a social media markegting Orlando based agency, we have compiled the following reasons listed in this blog. Most of these can be summarized in three reasons.
1. Social Media Marketing strengthens and expands your other channels such as SEO, digital marketing, blogging, etc.
2. Reputation – As a social media marketing Orlando based agency, we have seen how quickly a client’s reputation can be “dragged through the mud”. Social Media is key to your SEO reputation management.
3. Engagement – One of the keys to successful marketing is personalizing content that keeps your audience engaged. This is exactly what social media marketing enables you to achieve.
For many organizations, the use of Social Media for business is a given. Why do they think this? Here are just some recent statistics of the use of Social Media. Marketing departments are starting to view themselves as a Social Media marketing company independent if they use outside Social Media marketing companies to perform the various tasks. This list may seem overwhelming but the reasons for using Social Media for business is just as overwhelming.
- 84% of B2B marketers use social media in some form. (Source: Aberdeen)
- The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: Social Media Examiner)
- 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner)
- 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Source: Adobe)
- 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.)
- 42% of marketers say Facebook is critical or important to their business. (Source: State of Inbound Marketing, 2012)
- The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)
- 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (State of Inbound Marketing, 2012)
- Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
- Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
- Retail is the top industry that has acquired customers through Facebook. (State of Inbound Marketing, 2012)
- 80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)
- Ratio of views to share of Facebook comments: 9:1. (Buzzfeed)
- Auto-posting to Facebook decreases likes and comments by 70%. (Digital Buzz Blog 2012)
- Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)
- Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia)
- 63% of Google+ users are male. (Remcolandia)
- Over 40% of marketers report that Google+ is “useful to critical” for their business. (HubSpot 2012 State of Inbound Marketing Report)
- Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
- Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData)
- 80% of Pinterest’s users are female. (comScore)
- Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Theyll also spend 10% more on average. (Wayfair)
- Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)