The next chapter to optimize your website for internet marketing is building a keyword strategy. A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like Google and Bing or social media sites like Facebook, Twitter, and LinkedIn. More and more consumers are finding businesses online through keyword search. As part of your internet marketing Orlando plan, you can take advantage of this consumer habit by optimizing your website around the keywords that are relevant to your business and that consumers are using to find you online. This will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website. While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. You can also test and analyze how effective different keywords are in drawing visitors to your site.
How to Create a Keyword Strategy
Keyword research is an ongoing process that should be followed closely. It gives valuable insight on industry trends and product demand. Comprehensive keyword research can help you grow your organic traffic and save you from spending money on pay-per-click (PPC) campaigns such as Google AdWords.
- Create a list of 3-5 keywords relevant to your business: Think like you’re using the brain of someone searching for your product online, through a search engine or on social media. For small and medium-sized businesses, your keywords are not your brand name. Instead, think of words and short phrases that get to the core of what your product or service is about.
- Choose keywords based on difficulty and relevance: The keywords you choose should be based on difficulty and relevance. Some very general words, such as “marketing” or “business,” are very competitive, making it harder to rank well for them in search engine results. If you are a small to medium-sized business, you should choose less competitive keywords, more specifically related to your business (these are commonly referred to as long-tail keywords). The greater the volume of searches on a keyword, the more competitive it is.
Determine your competitiveness
There are a number of different tools you can use to determine the competitiveness of a specific keyword as well as suggest and help you brainstorm new keyword ideas. These tools include the Google Keyword Tool or HubSpot’s Keyword tool.
Another important factor for picking keywords for your internet marketing Orlando plan is their relevance to your business. While some obscure terms might be easy to rank for, they might not be relevant to your business.
Find a balance between relevance and difficulty. Choose keywords that match your business well. Note that these keywords don’t have to be perfect at first. You can try out different ones to see which work best for you.
- Design and optimize your website around your keywords: Now that you’ve chosen your keywords, you should incorporate them into your website. Optimize your website to include mentions of these words in key places. For instance, the images you use, especially those on the home page, should include alt text that reflects your keyword strategy.
This internet marketing Orlando guide should help you create a keyword strategy that best works for your business and website marketing in Orlando.