Website Promotion Tips: Is Your Website a Marketing Tool?
Your website should be your main marketing and branding vehicle no matter what kind of business you run. After all, if you want to be found on the Internet, then your website is the key to doing so. Of course, you have social media to market with, but your website remains your number one representative. It is your online home and where everything important takes place. For that reason, we have put together a few website promotion tips to help you figure out how to transform your website into a marketing tool.
Does Your Website Communicate?
The very first step you can make sure that your website is a marketing tool is by taking into consideration how well it communicates with visitors. For instance, communication is done in a few ways:
- One-sided communication, which requires design elements and your content for visitors to look at and read.
- Two-sided communication, where visitors get a chance to interact with your site through leaving you blog comments, filling out contact form, and sharing your content on social media, to name a few. This type of communication is what improves your branding and helps generate more leads.
Another way to increase traffic to your website is to share content yourself. Some sites simply add the social sharing buttons on their pages while other sites find it more effective to use the word “share” instead of just “like.”
By ensuring that your website communicates with visitors, you would be doing a great job with website promotion.
How Important Is Content?
Content, which is an integral part of any successful website, is crucial to building a strong marketing tool. To provide and promote good content, be sure to publish regularly with high quality content in your blog. Be the knowledge expert in your industry. Do not be too focused on what you want visitors to know about you; instead, focus on your visitors and potential clients’ goals and objectives. What issues and challenges do they face that you can help them with? Creating videos relevant to your product or service is helpful, and you can do that by posting on YouTube, which has become a valuable search engine.
Keep Your Branding Consistent
Using your logo throughout your website, on brochures, business cards, ads, signs, clothing, and such will help visitors to start recognizing your brand no matter where they see it. So be consistent.
Use Drip Content Marketing
Drip marketing is a series of emails that are already composed and are sent out to potential leads once they have a submitted a form. It can bring potential visitors down the sales funnel so that they can be transformed into leads. This is a great website promotion.
Visual Content Attracts Attention
The use of visual presentation of data like charts, graphs, and graphics make the visitor experience better. The longer they stay on your site, the better chance you have of turning them into a lead. If your viewer can take away meaningful information from your site, they will most likely share it with their peers via email or social media.
Build Your Reputation
Lastly, be sure to use your website to build a reputation. When people hear your name and see your logo, what do they think? Including case studies, success stories, and testimonials in your website helps your visitors be confident in you, and they are more likely to convert to a lead now or in the future.