Digital Marketing/Advertising Insights
What is a persona and why is it important to my branding efforts? Creating a persona, a fictional character to represent a user type for your service/product is important to your marketing efforts.. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or…
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If you want to go where the people are, you need to be active online. Digital marketing has to be incorporated in an effectively executed marketing and advertising campaign. It can serve the needs of any business and increase the demand for the product or service that they offer. Times have changed, and the need…
Read MoreBeing creative will make your company stand out from the rest. Social media postings that are appealing are more likely to be shared. Try to create a variety and get your inspiration rolling. Like it or not – we are visual people. Whether you are surfing the web, driving down a street with multiple billboards, flipping…
Read MoreThe next chapter to optimize your website for internet marketing is building a keyword strategy. A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like Google and Bing or social media sites like Facebook, Twitter, and LinkedIn. More and…
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