Digital Marketing/Advertising Insights
INTRODUCTION TO INTEGRATED MARKETING SERVICES The fast-paced world of integrated marketing services — with all its technological advancements and interactive improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. But the flip side of the coin — and probably…
Read MoreInbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing and other traditional advertising. These are considered outbound marketing.
Read MoreFrom Tweets to blog posts to Facebook page wall posts, there is a lot of copy, messaging and engagement to push out to your audience. This is why the inbound marketer’s role is one that requires so much creativity. Content has to be timely, accurate, relevant, thoughtful, unpredictable, informative – even funny. The same old…
Read MoreInbound marketing has become a major factor in any successful marketing program. It is important that your marketing strategy include a person(s), either as part of your organizational staff and/or external sourcing from an inbound marketing agency and maintain knowledge leadership with respect to these trends, new strategies, and case studies. This blog actually presents…
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