Digital Marketing/Advertising Insights

How to Measure Your Internet Marketing

By Denise Parkhill | October 26, 2016

You have been doing Internet marketing for a few months now (or maybe even more than that), but you have no idea how well your marketing is doing. Are people paying attention to what you share on online? Are you reaching more visitors and turning a percentage of them into leads? When it comes to…

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What to Look for in an Agency for Social Media Promotion

By Denise Parkhill | October 21, 2016

When it comes to social media promotion, choosing the right marketing agency can be tough. Who will do the best job for a fair price? Is there a way to know before you sign a contract with an agency? Or do you just have to blindly test agencies until you find the right one? The…

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Why Content Writers Should Pay Attention to the Buyer’s Journey

By Denise Parkhill | October 12, 2016

Content writers such as bloggers, social media marketers, and business eBook writers oftentimes make the mistake of assuming that any content relating to their business has the ability to convert a visitor into a buyer, client, or fan. However, that is not at all how things work. Content should reflect where a targeted buyer is…

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Social Media is Not an Option for Internet Marketing

By Denise Parkhill | October 8, 2016

Social Media has become the internet and not just part of the internet. The use of social media is no longer an enhancement but a necessity. In the past, people used social media simply to communicate with friends and loved ones, and while that is still happening (in fact, more than ever), social media has…

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How to Use Facebook Live for Business Marketing

By Denise Parkhill | September 19, 2016

Live videos are taking over social media, but that is good news for you, right? The truth is, without familiarizing yourself with these social media marketing tools, you are at a disadvantage because other businesses will use them to gain clients while you stay far behind. If you want to be at the top of…

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