Skip to content

Insights

Brand Creation Myths

By Diane Manhire | May 3, 2019

Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Here are some of the biggest brand creation myths.

Read More

How to Solve the Biggest Problems with Corporate Storytelling

By Jack Manhire | May 1, 2019

The most beautiful curve is the graph of rising sales.  If you look back on the times you were riding high on a beautiful sales curve (sales rising) or crashing on an ugly sales curve (falling sales) – [It should be noted at this point that every business person, entrepreneur, founder, manager or similar titles…

Read More

Social Media Posting Tips

By admin | April 12, 2019

Being creative will make your company stand out from the rest. Social media postings that are appealing are more likely to be shared. Try to create a variety and get your inspiration rolling. Like it or not – we are visual people. Whether you are surfing the web, driving down a street with multiple billboards, flipping…

Read More

Are You Managing Your Brand?

By Denise Parkhill | April 5, 2019

Simply put, your brand is defined by a customer’s overall perception of your business. The goal of your branding process is to build brand equity for the company. Brand equity is the set of assets linked to your brand’s name, and the symbols that add to the value of services. Brand equity is an intangible…

Read More

Why Personas

By Diane Manhire | April 3, 2019

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or service. You first need…

Read More

Bring Your Story to Life

blue-pattern-dark4
Scroll To Top