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It is important to have a strong brand online. Employers use the internet to learn about potential new employees. Business people use the internet to do research on potential new partners. Marketers use the internet to connect with thought leaders and promote content. These are just some examples. If you do not have a strong…
Read MoreMobile marketing is as simple as optimizing your marketing strategies for the people using a mobile device – not the device itself. According to a to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. This means that an individual could start reading your content on their…
Read MoreINTRODUCTION TO INTEGRATED MARKETING SERVICES The fast-paced world of integrated marketing services — with all its technological advancements and interactive improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. But the flip side of the coin — and probably…
Read MoreInbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing and other traditional advertising. These are considered outbound marketing.
Read MoreDigital presentations have many different formats and utilizations. Thee can be used for classroom presentations, new product launches, marketing vehicles such as websites, and many more. Each have their own specific requirements, but there are some common practices across all formats. This is especially true when attempting to instruct students, managers and employees, and targeted…
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