Insights

Mastering Your Professional Brand – Important Part of Brand Creation

By Jack Manhire | March 20, 2015

It is important to have a strong brand online. Employers use the internet to learn about potential new employees. Business people use the internet to do research on potential new partners. Marketers use the internet to connect with thought leaders and promote content. These are just some examples. If you do not have a strong…

Read More

Generating Leads w/Mobile Marketing, a Need for Responsive Web Design

By Jack Manhire | March 18, 2015

Mobile marketing is as simple as optimizing your marketing strategies for the people using a mobile device – not the device itself. According to a to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. This means that an individual could start reading your content on their…

Read More

10 Things to Cut From Your Integrated Marketing Services

By Denise Parkhill | March 11, 2015

INTRODUCTION TO INTEGRATED MARKETING SERVICES The fast-paced world of integrated marketing services — with all its technological advancements and interactive improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. But the flip side of the coin — and probably…

Read More

The Worst Advice We Ever Heard from an Inbound Marketing Consultant

By Denise Parkhill | March 6, 2015

Inbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing and other traditional advertising. These are considered outbound marketing.

Read More

The Ultimate Cheat Sheet on Digital Presentations

By Diane Manhire | March 4, 2015

Digital presentations have many different formats and utilizations. Thee can be used for classroom presentations, new product launches, marketing vehicles such as websites, and many more. Each have their own specific requirements, but there are some common practices across all formats. This is especially true when attempting to instruct students, managers and employees, and targeted…

Read More

Bring Your Story to Life

blue-pattern-dark4