Insights

10 Best Blogs to Follow About Inbound Marketing Consulting

By Denise Parkhill | February 11, 2015

Inbound marketing has become a major factor in any successful marketing program. It is important that your marketing strategy include a person(s), either as part of your organizational staff and/or external sourcing from an inbound marketing agency and maintain knowledge leadership with respect to these trends, new strategies, and case studies. This blog actually presents…

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10 Best Blogs to Follow About Digital Presentations

By Diane Manhire | February 6, 2015

Digital Presentations can take many forms. Power Point has been a popular tool used since the early days of computers to help individuals and groups provide image-rich and visually appealing presentations. In recent years, technology tools have become available online to make presentations even more engaging, interactive, or reachable to a diverse audience. The incorporation…

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Why We Love Responsive Web Design (And You Should Too!)

By Jack Manhire | February 4, 2015

Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. So what does this mean? Almost every organization needs a mobile version of their website. In the past organizations would have two…

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10 Blogs on Best Practices for Writing Websites that Improve Usability

By Jack Manhire | January 30, 2015

Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability).When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website,…

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10 Steps for brand creation / brand development strategy

By Jack Manhire | January 28, 2015

The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets…

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