37% of all website visits come from mobile web browsers. What was your user experience the last time you viewed a website on your phone? Was the text too big or too small. Did the photos overlap over the text? Did you struggle with the navigation tabs? These are the issues that can discourage a visitor from staying on your site. According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead.
Along with mobile solutions comes user interface (UI) and user experience (UX). These two designs are both necessary for the success of a mobile responsive website. UI is all about the first things your visitors see when they land on your website. It is how easily they can move around the site without getting frustrated by unclear photos, text, and the like. UX, on the other hand, is how the content of your site makes your users feel. This includes colors, images, blog topics, call-to-action layouts, and more. If you can do both, make your website responsive AND experiential – then you have met all the mobile solutions requirements.
What is the Difference Between UI and UX Design?
User interface and user experience are completely different, and yet you cannot have one without the other. User interface (UI design) and User experience (UX design) can be found in anything that needs a user’s response, such as movie kiosks, ATMs, website, online shopping carts, self-checkout machines, and more.
According to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. This means that an individual could start reading your content on their cell phone, continue on a tablet, and finish on a laptop/desktop when they get home. Good mobile marketing means creating a seamless, optimized experience on each of these devices.
TCDG Studios is a digital marketing agency that focuses on helping small businesses market online. We provide our clients with marketing solutions through our grinding, digital/internet marketing, and web design services.