Buyer's Persona Profile

PERSONA NAME

BACKGROUND

Basic details about persona’s role
Key information about the persona’s company
Relevant background info, like education or hobbies

DEMOGRAPHICS:

Gender
Age Range
HH Income (Consider a spouse’s income, if relevant)
Urbanicity (Is your persona urban, suburban, or rural?)

IDENTIFIERS:

Buzz words
Mannerisms

GOALS:

Persona’s primary goal
Persona’s secondary goal

CHALLENGES:

Primary challenge to persona’s success
Secondary challenge to persona’s success

HOW WE HELP:

How you solve your persona’s challenges
How you help your persona achieve goals

REAL QUOTES:

Include a few real quotes – taken during the interviews – that represent your persona well. This will make it easier for employees to relate to and understandthe buyer's persona.

COMMON OBJECTIONS:

Identify the most common objections the persona will raise during the sales process.

MARKETING MESSAGING:

How should the client describe their solution to the buyer persona?

ELEVATOR PITCH:

Makes describing the client's solution simple and consistent across everyone in thier company.