Buyer's Persona Profile
Basic details about persona’s role
Key information about the persona’s company
Relevant background info, like education or hobbies
HH Income (Consider a spouse’s income, if relevant)
Urbanicity (Is your persona urban, suburban, or rural?)
Persona’s primary goal
Persona’s secondary goal
Primary challenge to persona’s success
Secondary challenge to persona’s success
HOW WE HELP:
How you solve your persona’s challenges
How you help your persona achieve goals
Include a few real quotes – taken during the interviews – that represent your persona well. This will make it easier for employees to relate to and understandthe buyer's persona.
Identify the most common objections the persona will raise during the sales process.
How should the client describe their solution to the buyer persona?
Makes describing the client's solution simple and consistent across everyone in thier company.
Bring Your Story to Life