Posts Tagged ‘brand creation’
Brand Creation Basics
Brand Creation is important. A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. All these things are important for brand creation. A brand generates good relationships, solidifies reputation, suggests specific activities, encourages…
Read MoreBrand Creation Myths
Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Here are some of the biggest brand creation myths.
Read MoreAre You Managing Your Brand?
Simply put, your brand is defined by a customer’s overall perception of your business. The goal of your branding process is to build brand equity for the company. Brand equity is the set of assets linked to your brand’s name, and the symbols that add to the value of services. Brand equity is an intangible…
Read MoreHow Strong Is Your Brand?
What is a Brand? Your brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communications and experience. Environment (storefront or office) Print, signage, packaging Website & online advertising Content marketing & social media Sales & customer service Brand building doesn’t happen overnight. It may take…
Read MoreTCDG STUDIOS CELEBRATING ITS 15TH ANNIVERSARY
Orlando – In 2003, TCDG Studios was started on four simple concepts of Talent, Creativity, Design, and Great Stories. Over the past 15 years, TCDG has continually changed with the times. No matter the outcome, media, platform or audience, TCDG has not only provided creative design solutions but also has developed effective innovative marketing and…
Read More4 Steps to Take for Your Brand Identity Development
Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…
Read More5 Best Practices for Creating a Logo Design
The creation of a business logo is very essential, especially since it gives your potential buyer a specific message about the various parts of your organization’s brand. The logo, as a result, is more than just a name and image. It has to capture the eye, say something about your business, and not confuse the…
Read MoreThe Power of Your Business Story and How to Tell It
What is a business story? Is it stopping every person that walks into your shop and telling them about yourself? Is it lecturing your employees on how to chat with one another? No, of course not! Story in business is more powerful that simply telling a random story. In fact, this story is what will set…
Read MoreBreaking Down the Myths on Corporate Identity
Corporate identity is the “persona” of your organization. As part of your brand, your business identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often…
Read MoreLogo Design: Predicting the Future Through Past Trends
Buyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…
Read More