Posts Tagged ‘brand creation’
8 Misconceptions of What Branding Is
What is a brand? When we hear the word, we often recall famous logos, such as Nike’s checkmark or Apple’s chewed apple. Brand names stirs images in our minds. But does that make a brand a logo or a name? Not at all. Lots of businesses have false ideas about what a brand is and…
Read More10 Essential Steps to Your Brand Development Strategy
The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets…
Read MoreHow You Can Include Storytelling in Business
It is important to include corporate storytelling in business. Storytelling is an essential part of life. After all, we have been sharing stories since the beginning of man. It all started with cavemen carving their stories on cave walls (and perhaps even before then). Therefore, because storytelling is part of who we are, we should…
Read MoreHow to Stay Consistent with Your Corporate Identity
Corporate identity is important for the success of your business. If you do not have a business identity, then that means your business lacks a vision. How can you grow your business if you do not have a story and goal in mind and cannot invasion a future for your business? Having a strong sense…
Read MoreBusiness Storytelling: 6 Most Effective Ways to Tell Your Story
Storytelling is everywhere. Sit down with your friends and family and immediately you will observe stories being shared. Gossip, tidbits, history lessons, family legends, and even discussion of what someone ate that day are a form of storytelling. Every single day, we all partake in this primitive act: telling stories. Cavemen did it by carving…
Read MoreYour Personalization Guide to Better Brand Development
Personalization technology allows us to treat the people we’re marketing more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website or receiving one of your emails, people want to see information that is relevant to them. According…
Read MoreBranding: 8 Misconceptions of a Brand
When we hear the word “brand” we often think of products and major companies, such as Nike, Apple, Aeropostale, and more. We know that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. For instance, when…
Read MoreSolving the Biggest Problems with Corporate Storytelling
The most beautiful curve is the graph of rising sales. This statement is hard to refute. Creative graphic designs, branding and corporate identity or award winning marketing and advertising campaigns – are all means or tools to convey something even more basic. If you look back on the times you were riding high on a beautiful…
Read MoreHow to Share Your Vision Through Corporate Storytelling
A vision is critical to you as an individual and also as an organization – no matter what size organization or stage of development. For the entrepreneur, your vision is sometimes the only thing you have to sell and yet it can be more powerful than the largest client list, portfolio, or product catalog. Don’t…
Read MoreBrand Creation: How to Monitor Your Brand
As part of your brand creation, you have to constantly monitor it. After all, people are talking about your brand. They’re blogging about your company. They’re mentioning their experience with your business on their own Facebook pages. They’re discussing your brand in groups on LinkedIn and posting videos about it to YouTube. In short, there’s…
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