Brand Creation is important. A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. All these things are important for brand creation. A brand generates good relationships, solidifies reputation, suggests specific activities, encourages…

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What is a brand? When we hear the word, we often recall famous logos, such as Nike’s checkmark or Apple’s chewed apple. Brand names stirs images in our minds. But does that make a brand a logo or a name? Not at all. Lots of businesses have false ideas about what a brand is and…

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Corporate storytelling is a must for every business to grow. It is how you can connect with people and create a trusted bond. Your story is more powerful than you think. People love stories and even trust in stories. So, telling your business story is not something you just do at networking events. It is…

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Story crosses borders, reconciling supposed opposites, and eroding false distinctions. What works in entertainment works just as well for B2C and B2B brands and communications. Think about it, people love stories! As human beings, we share stories every single day (unless we are hermits and live alone in the mountains). Gossip is a form of…

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Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…

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A business logo design is one of the very first things visitors to your site notice, and if done correctly, it becomes a memorable image in customers’ minds. For that reason, this year, be sure to make an outstanding design that expresses your company’s story in a unique, creative way. Here are five blogs on…

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2015 trends for corporate identity are reflected in two major areas: The type of brand and design considerations. branding, identity & logo design is a crucial element to your general marketing strategy in the world. Remember your brand is more than just a logo or company icon. It is how you present to and how…

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