Posts Tagged ‘branding’

How to Solve the Biggest Problems with Corporate Storytelling

The most beautiful curve is the graph of rising sales.  If you look back on the times you were riding high on a beautiful sales curve (sales rising) or crashing on an ugly sales curve (falling sales) – [It should be noted at this point that every business person, entrepreneur, founder, manager or similar titles…

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UI and UX Are Both Important

  User interface and user experience, also referred to as UI design and UX design, can be found in anything that needs a user’s response. “You can’t have one without the other.” These are at movie kiosks, ATMs, websites, online shopping carts, self-checkout machines, and more. In this blog, we will look at these two…

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TCDG STUDIOS CELEBRATING ITS 15TH ANNIVERSARY

15th anniversary

Orlando – In 2003, TCDG Studios was started on four simple concepts of Talent, Creativity, Design, and Great Stories. Over the past 15 years, TCDG has continually changed with the times. No matter the outcome, media, platform or audience, TCDG has not only provided creative design solutions but also has developed effective innovative marketing and…

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4 Steps to Take for Your Brand Identity Development

Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…

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5 Best Practices for Creating a Logo Design

The creation of a business logo is very essential, especially since it gives your potential buyer a specific message about the various parts of your organization’s brand. The logo, as a result, is more than just a name and image. It has to capture the eye, say something about your business, and not confuse the…

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The Power of Your Business Story and How to Tell It

What is a business story? Is it stopping every person that walks into your shop and telling them about yourself? Is it lecturing your employees on how to chat with one another? No, of course not! Story in business is more powerful that simply telling a random story. In fact, this story is what will set…

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Breaking Down the Myths on Corporate Identity

Corporate identity is the “persona” of your organization. As part of your brand, your business identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often…

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Logo Design: Predicting the Future Through Past Trends

Buyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…

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8 Misconceptions of What Branding Is

What is a brand? When we hear the word, we often recall famous logos, such as Nike’s checkmark or Apple’s chewed apple. Brand names stirs images in our minds. But does that make a brand a logo or a name? Not at all. Lots of businesses have false ideas about what a brand is and…

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10 Essential Steps to Your Brand Development Strategy

The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets…

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