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Posts Tagged ‘branding’

How You Can Include Storytelling in Business

It is important to include corporate storytelling in business. Storytelling is an essential part of life. After all, we have been sharing stories since the beginning of man. It all started with cavemen carving their stories on cave walls (and perhaps even before then). Therefore, because storytelling is part of who we are, we should…

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How to Stay Consistent with Your Corporate Identity

Corporate identity is important for the success of your business. If you do not have a business identity, then that means your business lacks a vision. How can you grow your business if you do not have a story and goal in mind and cannot invasion a future for your business? Having a strong sense…

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4 Most Powerful TCDG Studios Blogs on Corporate Storytelling

Corporate storytelling is a must for every business to grow. It is how you can connect with people and create a trusted bond. Your story is more powerful than you think. People love stories and even trust in stories. So, telling your business story is not something you just do at networking events. It is…

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Business Storytelling: 6 Most Effective Ways to Tell Your Story

Storytelling is everywhere. Sit down with your friends and family and immediately you will observe stories being shared. Gossip, tidbits, history lessons, family legends, and even discussion of what someone ate that day are a form of storytelling. Every single day, we all partake in this primitive act: telling stories. Cavemen did it by carving…

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Your Personalization Guide to Better Brand Development

Personalization technology allows us to treat the people we’re marketing more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website or receiving one of your emails, people want to see information that is relevant to them. According…

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Branding: 8 Misconceptions of a Brand

When we hear the word “brand” we often think of products and major companies, such as Nike, Apple, Aeropostale, and more. We know that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. For instance, when…

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Solving the Biggest Problems with Corporate Storytelling

The most beautiful curve is the graph of rising sales. This statement is hard to refute. Creative graphic designs, branding and corporate identity or award winning marketing and advertising campaigns – are all means or tools to convey something even more basic. If you look back on the times you were riding high on a beautiful…

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Brand Creation: How to Monitor Your Brand

As part of your brand creation, you have to constantly monitor it. After all, people are talking about your brand. They’re blogging about your company. They’re mentioning their experience with your business on their own Facebook pages. They’re discussing your brand in groups on LinkedIn and posting videos about it to YouTube. In short, there’s…

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Corporate Storytelling Strengthens Customer Relations

Successful organizations fill their organization with the voice of the customer. Corporate Storytelling must begin with really getting to know what your customer thinks of your organization and its products/services. The obvious approach is to ask. Asking alone does not provide the complete answer. Listening to your customers’ stories is the single most important use…

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