Posts Tagged ‘branding’
4 Common Myths About Corporate Identity
Corporate identity is the “persona” of your organization. As part of your brand, corporate identity helps questions like “who are we, what you do, who you sell to and why they buy from you?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often these elements are…
Read More10 Quick Tips to Follow for a Successful Brand Creation
The goal of the brand creation process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible…
Read MorePredicting Future Logo Designs by Looking at the past
Buyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…
Read MoreQuick Tips About Branding for Corporate Identity
Often we think of branding and its related corporate identity elements as something for only large corporations. This is not true! Branding is important even for small corporations and businesses since it can help bring in more clients and customers. Here are some suggestions for starting to brand your organization independent of your site. Don’t…
Read MoreBrand Creation: How to Master Your Professional Brand
Did you know that having a strong brand online makes a big difference? Without that professional brand, lots of opportunities will pass you by. For instance, in this day and age, employers are constantly looking for potential new employees online. Similarly, business people use the internet to do research on potential new partners. As a…
Read MoreBrand Creation in 10 Simple Steps
This is a repost of an old blog that we thought would be helpful again. The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an…
Read MoreBest Practices for Creating a Logo Design
The Benefits of Strong Corporate Storytelling
Most think of storytelling as a creative way to help kids fall asleep. In fact, when people hear the word “storytelling,” they almost always associate it with children. That is not the case, however. In reality, storytelling plays an important role in the way humans communicate. Consider our ancestors all the way back from the…
Read MoreMascot Logo Design – 10 Best Blogs to Follow
The popularity of Mascots, continue to grow and expand as part of marketing and advertising. Marketers realize that mascot logo design and implementation is an important part of any marketing strategy. Why? because we are visual creatures. Thus providing visual stimulation to our buyers is important. Besides with mascots we can humanize our products and…
Read More2015 Corporate Identity Trends
2015 trends for corporate identity are reflected in two major areas: The type of brand and design considerations. branding, identity & logo design is a crucial element to your general marketing strategy in the world. Remember your brand is more than just a logo or company icon. It is how you present to and how…
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