Corporate identity is the “persona” of your organization. As part of your brand, corporate identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc.…

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Are you in the process of building your corporate identity? It might seem simple, but sometimes there’s more to branding than meets the eye. For instance, you have to place yourself in the shoes of your clients and customers. What sort of image would they be attracted to? With the following six blogs, you’ll finally…

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While your logo is a very important aspect of your company’s brand, since it is the first image your customers and clients think of when they think of you, it is not the only element that shapes your brand. There are many ways to build corporate identity and maintain it as a company in order…

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