The most beautiful curve is the graph of rising sales. This statement is hard to refute. Creative graphic designs, branding and corporate identity or award winning marketing and advertising campaigns – are all means or tools to convey something even more basic. If you look back on the times you were riding high on a beautiful…

Read More

A vision is critical to you as an individual and also as an organization – no matter what size organization or stage of development. For the entrepreneur, your vision is sometimes the only thing you have to sell and yet it can be more powerful than the largest client list, portfolio, or product catalog. Don’t…

Read More

Successful organizations fill their organization with the voice of the customer. Corporate Storytelling must begin with really getting to know what your customer thinks of your organization and its products/services. The obvious approach is to ask. Asking alone does not provide the complete answer. Listening to your customers’ stories is the single most important use…

Read More

Corporate Storytelling can be utilized through an organization both internally and externally, and it has many benefits for marketing your brand. This blog provides guidelines in crafting your story so that it can be delivered not only verbally but also in visual communications. To serve as an example, let us take a look at using storytelling…

Read More

What is the best way to make your brand stick out among the thousands of other similar brands out there, and how do you make people remember that brand? Think of Nike; the brand name is so well known that people immediately visualize the “Swoosh” (the Nike logo that looks like a checkmark). Plus, the…

Read More

Most think of storytelling as a creative way to help kids fall asleep. In fact, when people hear the word “storytelling,” they almost always associate it with children. That is not the case, however. In reality, storytelling plays an important role in the way humans communicate. Consider our ancestors all the way back from the…

Read More

Successful organizations fill their organization with the voice of the customer. Corporate Storytelling must begin with really getting to know what your customer thinks of your organization and its products/services. The obvious approach is to ask. Asking alone does not provide the complete answer. Listening to your customers’ stories is the single most important use…

Read More

The goal of the brand creation process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible…

Read More

Corporate Storytelling can be utilized through an organization both internally and externally. This blog provides guidelines in crafting your story so that it can be delivered not only verbally but also in visual communications. To serve as an example, let us take a look at using storytelling as it relates to human resources – making…

Read More