Posts Tagged ‘corporate storytelling’
Solving the Biggest Problems with Corporate Storytelling
The most beautiful curve is the graph of rising sales. This statement is hard to refute. Creative graphic designs, branding and corporate identity or award winning marketing and advertising campaigns – are all means or tools to convey something even more basic. If you look back on the times you were riding high on a beautiful…
Read MoreHow to Share Your Vision Through Corporate Storytelling
A vision is critical to you as an individual and also as an organization – no matter what size organization or stage of development. For the entrepreneur, your vision is sometimes the only thing you have to sell and yet it can be more powerful than the largest client list, portfolio, or product catalog. Don’t…
Read MoreCorporate Storytelling Strengthens Customer Relations
Successful organizations fill their organization with the voice of the customer. Corporate Storytelling must begin with really getting to know what your customer thinks of your organization and its products/services. The obvious approach is to ask. Asking alone does not provide the complete answer. Listening to your customers’ stories is the single most important use…
Read MoreThe Importance of Corporate Storytelling
Corporate Storytelling can be utilized through an organization both internally and externally, and it has many benefits for marketing your brand. This blog provides guidelines in crafting your story so that it can be delivered not only verbally but also in visual communications. To serve as an example, let us take a look at using storytelling…
Read MoreCorporate Storytelling Through Visual Content Online
What is the best way to make your brand stick out among the thousands of other similar brands out there, and how do you make people remember that brand? Think of Nike; the brand name is so well known that people immediately visualize the “Swoosh” (the Nike logo that looks like a checkmark). Plus, the…
Read MoreCorporate Storytelling Strengthens Customer Connections
The Benefits of Strong Corporate Storytelling
Most think of storytelling as a creative way to help kids fall asleep. In fact, when people hear the word “storytelling,” they almost always associate it with children. That is not the case, however. In reality, storytelling plays an important role in the way humans communicate. Consider our ancestors all the way back from the…
Read MoreYour Customer Relationships begins with Your Corporate Storytelling.
Successful organizations fill their organization with the voice of the customer. Corporate Storytelling must begin with really getting to know what your customer thinks of your organization and its products/services. The obvious approach is to ask. Asking alone does not provide the complete answer. Listening to your customers’ stories is the single most important use…
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