Google “email mistakes” and you’ll find endless resources. But they all say the same thing about email marketing: Include a first name in the email. Avoid using business jargon. Don’t forget to include a greeting. Don’t say “to whom it may concern.” Make sure you change the subject line. Spellcheck your work. Avoid emoticons.

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  Email – Dead or Alive?  VERY MUCH ALIVE. So how can email marketing help my company? Based on recent studies, email marketing is found to have the highest ROI (Return on Investment). Email helps with: Building relationships Brand Awareness and Trust Lead Generation Boosting Social Interaction Nurturing Relationships Driving Sales Building Customer Loyalty Educate or…

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If you’ve been marketing for a while, then you probably know that using images in your social media and email posts is more effective at converting leads than not using images in your posts. Graphic design for email thus is important. Still, there’s so much more than an image when creating graphics for your marketing promotions.…

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As marketers we’re constantly reading blog posts, soaking in new tips and tricks, thinking of our next campaigns, testing email subject lines, meeting about promoting new products, and talking about social media strategy (to name a few common tasks). Underneath all of this hustle and bustle, there’s the underlying notion that what we do as…

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Email is still one of the most powerful digital marketing tools available to the marketing organization. Here we are talking about one-to-many emails. This type of email allows marketers to connect with as many of their contacts as thy like, at one time. Email marketing is one of the best ways to build and nurture…

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