Posts Tagged ‘lead generation’
Converting Casual Blog Visitors into Loyal Customers
Explain what the blog visitor will get from the blog when subscribing.If a visitor is new to your blog, they’re likely going to need some convincing that it’s worth coming back to time and time again. Just as with any effective call-to-action, you need to clearly demonstrate that value of subscribing to your blog. You’ll…
Read MoreBuilding Effective Landing Pages for Lead Generation
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, your landing pages are where the action happens. Well-optimized landing pages allow you to take the prospects…
Read MoreUsing Social Media to Promote Your Business
Using social media to promote your business is the best way to generate leads online. How will you create awareness of your products and services if you don’t constantly put your business out there for people to see? The Internet is filled with opportunities that’ll help you gain more followers and loyal customers, but you…
Read MoreHow to Create a Great Blog and Marketing Offers
When writing a business blog, take off your hat as a business owner or marketing manager and try to think like a magazine publisher. The goal of your business blog should be to publish articles that are valuable and non-promotional, much in the way a column or an article in an industry magazine would be.…
Read MoreGraphic Design Tips for Email to Help You Convert Leads
As marketers we’re constantly reading blog posts, soaking in new tips and tricks, thinking of our next campaigns, testing email subject lines, meeting about promoting new products, and talking about social media strategy (to name a few common tasks). Underneath all of this hustle and bustle, there’s the underlying notion that what we do as…
Read MoreHow to Utilize Lead Generation Web Design for Mobile
According to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. This means that an individual could start reading your content on their Android, continue on a tablet, and finish on a laptop. A good mobile marketing means creating a seamless, optimized experience on each of these…
Read MoreImproving Your Web Design to Increase Customers
When it comes to your website, a flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, and if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks. In order…
Read MoreWriting Websites: Knowing your buyer’s cohort can be a sale or no sale
This is an update on a blog we wrote about a year ago discussing part 2 of age cohorts. As a refresher, there are three major age cohorts or groups that must be taken into account when developing branding and corporate identity solution as well as writing websites. They are:
Read MoreIncreasing Leads Online Through Improved Landing Pages
Lead generation occurs through many different marketing approaches and online presence. However, a big way to generate leads online is through your landing pages. Without these essential pages, you would never gather important information on your prospective buyers and customers, and you would never generate leads. In fact, all your digital marketing efforts are meant…
Read More6 leads online generating tactics for mobile marketing
Using mobile marketing to generate leads online may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing channel. Generating leads through mobile marketing requires taking a step back and thinking about ways you can optimize the information and…
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