Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Here are some of the biggest brand creation myths.

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Simply put, your brand is defined by a customer’s overall perception of your business. The goal of your branding process is to build brand equity for the company. Brand equity is the set of assets linked to your brand’s name, and the symbols that add to the value of services. Brand equity is an intangible…

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The creation of a business logo is very essential, especially since it gives your potential buyer a specific message about the various parts of your organization’s brand. The logo, as a result, is more than just a name and image. It has to capture the eye, say something about your business, and not confuse the…

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Buyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…

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Buyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…

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First of all, lets review the use of a mascot logo and mascot logo design. A mascot logo is important for the creation of your brand identity. It is what people associate you with. Think of the Pillsbury guy and you’ll understand exactly what we mean. A mascot can be an animal, person, or thing adopted…

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No matter what company you look at, chances are that they have a mascot. Your mascot logo design is the face of your company. It is what everyone thinks of when they think of you. So what is a mascot? A mascot is an animal, person, or thing adopted by a group (team, company, organization,…

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A business logo design is one of the very first things visitors to your site notice, and if done correctly, it becomes a memorable image in customers’ minds. For that reason, this year, be sure to make an outstanding design that expresses your company’s story in a unique, creative way. Here are five blogs on…

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Besides the proper use of social media outlets, there is another trend that is becoming a popular and powerful way to humanize your brand and foster a friendly relationship with your targeted buyers — characters who serve as mascots for businesses. Some companies may not realize it, but nowadays having a mascot  is just as important…

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