Responsive design, also known as mobile solutions, is an essential part of online marketing and branding. After all, you cannot expect to gain followers and customers if people cannot figure out the structure of your website. More and more, users are leaning toward mobile web browsing. This is not a surprise, since most people have cellphones, tablets, and smartphones. Thus, having a responsive web design (a design that works well both on mobile devices and a desktop computer) is a must.

The Importance of Having Responsive Web Design

Most web design issues can be solved by integrating a responsive design For instance, take a look at the following issues:

  • Sharing content: Without mobile solutions, you would have two separate URLs, one for the regular site and the other for the mobile site. However, this causes many issues when Internet users attempt to share your content. Just imagine the chaos of opening a mobile URL on a computer only for the page to look badly proportioned. Having mobile solutions for websites allows users to share and link to your content with a single URL, so this problem would never happen again.
  • responsive designEngineering time and manageability: You will face this issue if you do not have a responsive design. Right when you finish updating your regular site, you must switch over to your mobile site and update it as well. All information you put up, including blogs and videos, must be worked on twice. With mobile solutions, you will have less engineering time since you would be maintaining only one site’s pages.
  • Reduces common mistakes: Having two URLs, one for the regular site and the other for the mobile optimized site, can cause many common mistakes, like broken URL redirects. With mobile solutions, you would reduce such mistakes that affect mobile sites.
  • Load time: Without a responsive design, users would have to manually redirect themselves from your regular site to your mobile site. Having mobile solutions, on the other hand, would automatically redirect a mobile user to the mobile version of your site, reducing load time and possible errors as well as making your site more user-friendly.
  • Search Engine Optimization: Why make it tough for the Google spider to crawl through the many versions of your website’s content when it can simply crawl your page once? Having a website with mobile solutions fixes this issue and improves your website’s search engine optimization.

A responsive design with mobile solutions for your website is no longer an option. It is a requirement for a successful website that brings and keeps users.


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