Concept Design Insights

Content is King – Corporate Storytelling and the Storyteller

By Jack Manhire | October 17, 2014

Corporate Storytelling can be utilized through an organization both internally and externally. This blog provides guidelines in crafting your story so that it can be delivered not only verbally but also in visual communications. To serve as an example, let us take a look at using storytelling as it relates to human resources – making…

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Corporate Storytelling – Telling Your Story – Benefits and Results

By Jack Manhire | October 15, 2014

Storytelling is not something that modern day marketers developed. It has been a part of human communications as far back to the time our ancestors lived in caves. Storytelling is not just for kids. Corporate storytelling produces strong benefits and results for the adult business. Storytelling is a pivotal part of marketing, communications, and business.…

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Why We Love Corporate Storytelling

By Jack Manhire | October 10, 2014

Storytelling has been part of our culture for most of human development. It has been used by every society that has ever been studied. It was and is a way to educate (pass on) values and rules of behavior. Stories, as part of tradition, keep alive truths and values that have been developed in the…

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How to Solve the Biggest Problems with Corporate Storytelling

By Jack Manhire | October 8, 2014

The most beautiful curve is the graph of rising sales. This statement is hard to refute. Creative graphic designs, branding and corporate identity or award winning marketing and advertising campaigns – are all means or tools to convey something even more basic. If you look back on the times you were riding high on a…

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Bring Your Story to Life

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