Regardless of the device a visitor uses to access your website, your goal should always be to provide that visitor with a stellar user experience. If a visitor has to repeatedly pinch and zoom and scroll in order to read your website’s microscopic text or to tap on its awkwardly placed links and buttons, there’s…

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Corporate identity is the “persona” of your organization. As part of your brand, corporate identity helps questions like “who are we, what you do, who you sell to and why they buy from you?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often these elements are…

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If you build it, they will come. However, if you really want to attract visitors (and potential customers) to your business’s website, you need to do more than simply build it: you need to optimize it. That’s a major step when you’re doing internet marketing Orlando. Search engine optimization, or SEO, is the key to…

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The goal of the brand creation process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible…

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A website is a requirement today. It is your major channel for building your brand. It has also become a major part of marketing and sales for successful organizations. As websites become not niceties but necessities, many misunderstandings have developed not just for the IT person, the graphic designer, web content writers, marketers, and salesperson,…

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Recently, we’ve published three blogs that discuss the Orlando web design must haves. The first blog was about getting found online, the second blog was about design and usability, and the third blog was about content. In today’s blog, we are going to help you with the final Orlando web design must haves so that…

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Often we think of branding and its related corporate identity elements as something for only large corporations. This is not true! Branding is important even for small corporations and businesses since it can help bring in more clients and customers. Here are some suggestions for starting to brand your organization independent of your site. Don’t…

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Web design and writing websites’ content is only about 30 years old with the first website being in August of 1981. So much has happened since then. Not only in terms of technology but also marketing and a general impact on most of our lives. More importantly, the internet has created thousands of jobs that…

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Corporate identity is the “persona” of your organization. As part of your brand, corporate identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc.…

Read More