With more and more people using smartphones and other mobile devices, it is crucial for every organization to use Responsive Web Design (RWD) for their websites because it allows their sites to be automatically displayed on any system, no matter what the screen size is. In this fast evolving era, more than 20% of Google searches are being performed on a mobile device, and 25% of American Internet users go on the Internet mainly from their mobile devices. So it is important to build responsive websites in order to ensure that these users have a positive experience when they browse the web from all types of devices. After all, there’s a 61% chance Internet users will leave your site if it isn’t appealing or structured well, and this can happen if they’re on your mobile site and the screen size and viewing orientation are irritating them. Here’s how you can solve big website problems by using Responsive Web Design:
Most of the time, mobile site-related issues can be resolved with the creation of a responsive website. For instance, take a look at the following issues:
- Sharing content: Without a responsive website, you’d have two separate URLs, one for the regular site and the other for the mobile site. However, this causes many issues when Internet users attempt to share your content. Just imagine the chaos of opening a mobile URL on a computer, only for the page to look ill proportioned. Having a responsive website allows users to share and link to your content with a single URL, so this problem would never happen again.
- Engineering time and manageability: You’ll face this issue if you don’t have a responsive website. Right when you finish updating your regular site, you’ll have to switch over to your mobile site and update it as well. All information you put up, including blogs and videos, will have to be worked on twice. With a responsive web design, you’ll have less engineering time since you would be maintaining only one site’s pages.
- Reduces common mistakes: Having two URLs, one for the regular site and the other for the mobile optimized site, can cause many common mistakes, like broken URL redirects. With a responsive website, you would reduce such mistakes that affect mobile sites.
- Load time: Without a responsive website, users would have to manually redirect themselves from your regular site to your mobile site. Having a responsive website, on the other hand, would automatically redirect a mobile user to the mobile version of your site, reducing load time and possible errors as well as making your site more user-friendly.
- Search Engine Optimization: Why make it tough for the Google spider to crawl through the many versions of your website’s content when it can simply crawl your page once? Having responsive website fixes this issue and improves your website’s search engine optimization.
The Payoff of RWD
By having Responsive website, all these issues facing your website and its visitors would go away. Optimizing your site so that the design is flexible on all platforms (desktop, smartphone, tablet, etc.) ensures that you won’t miss out on online traffic due to the unappealing layout of your mobile site. A responsive website optimizes the screen size and viewing orientation (landscape or portrait) of the mobile version of your site, making your work much easier and the payoff better.
Taking everything into account, it becomes clear that Responsive Web Design has many benefits to any professional website trying to draw in traffic. Between the ease of management, search engine optimization, and user accessibility, a responsive website is definitely a worthwhile investment to make for a growing business in today’s world. Having a responsive website guarantees that no matter what device or screen size a user is viewing your website on, the page will display properly, and this will please your users, increase the likelihood that they will return to your site, and make sharing your content much easier between online platforms.