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Posts by Diane Manhire

Brand Creation Myths

Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Here are some of the biggest brand creation myths.

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Why Personas

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Whether you’re developing a smartphone app or a mobile-responsive website, it’s very important to understand who will be using the product or service. You first need…

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St. Jude Research Hospital

At TCDG Studios, we love looking at local charities with great purpose and showing them appreciation for the work they do. One such charity is St. Jude Children’s Research Hospital. Unsure of his life’s direction, a young Danny Thomas sought guidance from St. JudeThaddeus, the patron saint of hopeless causes. If the saint would point…

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Child Rescue Network

At TCDG Studios, we love looking at local charities with great purpose and showing them appreciation for the work they do. One such charity is Child Rescue Network. Child Rescue Network is a 501(c)3 nonprofit organization made up of dedicated staff, volunteers, advocates and partners, all committed to protecting children. Our programs are designed by…

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Need a Creative Marketing Agency? Here’s What to Look For

A creative marketing agency is more than someone who will design a website for you. The right marketing agency will connect you with your ideal customers and let people get to know you. In fact, the right marketing agency should tell your story, because that is exactly what will get you somewhere. So, if you…

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7 Best Blog Writer Software You Should Use

Having blog writer software when you’re a business blogger is highly useful and efficient. There are many benefits to having such a software, like the ability to schedule when your blog posts get published, to insert photos and videos into your blog, and more. These software also help you spell check, and they are usually…

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Why Are People Ignoring Your Email Marketing?

Google “email mistakes” and you’ll find endless resources. But they all say the same thing about email marketing: Include a first name in the email. Avoid using business jargon. Don’t forget to include a greeting. Don’t say “to whom it may concern.” Make sure you change the subject line. Spellcheck your work. Avoid emoticons.

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Convert Leads with These Graphic Design Email Tips

As marketers we’re constantly reading blog posts, soaking in new tips and tricks, thinking of our next campaigns, testing email subject lines, meeting about promoting new products, and talking about social media strategy (to name a few common tasks). Underneath all of this hustle and bustle, there’s the underlying notion that what we do as…

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Creating a Blog is a Must When You Are Writing Website

When working with clients and writing website, often their faces change from smiles to frowns when we mention the importance of blogging. Then they are presented with the following facts: Nearly 40% of US companies use blogs for marketing purposes Companies that blog have 55% more website visitors. B2C companies that blog get 88% more…

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5 Best Practices for Creating a Logo Design

The creation of a business logo is very essential, especially since it gives your potential buyer a specific message about the various parts of your organization’s brand. The logo, as a result, is more than just a name and image. It has to capture the eye, say something about your business, and not confuse the…

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