Branding Insights
A Glossary of Brand – A light-hearted look at brand creation Brandiose – A glaringly obvious overestimation of a brand’s unimportance in the world. Also referred to as Delusions of Brandeur Brandwidth – The maximum amount of potential the brand can reach. Mathematically equivalent to the number of Facebook “likes” a brand’s page may garner.…
Read MorePersonalization technology allows us to treat the people we’re marketing to more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website, or receiving one of your emails, people want to see information that is relevant to them.…
Read MoreMillennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus’ Cassandra Report. But Gen Z—the younger of the two so-called “digital native” generations—is much more tolerant of online advertising on the whole. Twenty-eight percent of Gen Z consumers surveyed said they want marketers to reach…
Read MoreIt is important to have a strong brand online. Employers use the internet to learn about potential new employees. Business people use the internet to do research on potential new partners. Marketers use the internet to connect with thought leaders and promote content. These are just some examples. If you do not have a strong…
Read MoreA brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. Thus brand creation is important.
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